Marketing Momentum Blog
Strategy, behavioural analytics and insight - served with a creative twist.
“If your plans don't include mobile, then your plans are not finished”.
Gift cards can make a substantial difference to a retailer’s bottom line when regarded as a tool and not a product.
Is giving a gift card considered acceptable?
A gift represents both you as a person and also what you think the person you're giving to is like. It's not easy. Is a gift card a cop-out?
Wasting at Christmas
This Christmas we will throw away enough wrapping paper to stretch around the equator nine times, or reach to the moon if each sheet were laid end to end.
The value of Gift Card sales has grown by about 10% annually over five years