Marketing Momentum Blog
Strategy, behavioural analytics and insight - served with a creative twist.
In a day and age when the whole of the marketing world seems to have gone bonkers about social and digital trends, I do feel a little smile coming on as I write that the real lesson here are...
Retail companies that succeed over the coming three years will be those that put the customer and the complexities of their decision making process at the heart of their strategy.
Promotions continue to be a relevant tool to engage with customers and drive sales. But in the current retail environment, marketers need to think beyond simply using offers as quick hit price promotions.
Gift cards can make a substantial difference to a retailer’s bottom line when regarded as a tool and not a product.