Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.

How marketing has changed

For many in the marketing community, the number one focus for 2014 was set to be content. While I agree that messaging (and relevance) is important, I have to ask ‘what about the methodology ... where is the magic going to come from?’

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On top of your game?

The dynamic nature of marketing means that tools, techniques and technologies are constantly evolving. The need to stay relevant, informed and competitive has never been more important.

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Why I chose a responsive web design?

What responsive design has given my on-line presence is the continuity between the content, images and structure of the site AND is agnostic to the type of device used and the size of the screen it has.

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