Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.





How marketing has changed

For many in the marketing community, the number one focus for 2014 was set to be content. While I agree that messaging (and relevance) is important, I have to ask ‘what about the methodology ... where is the magic going to come from?’

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Christmas charity cards

Did you know that as little as 7% of the price of a charity Christmas card on sale at High Street retailers, goes to good causes?

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