Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.


Reducing TCO with smart thinking.

I found an interesting archive of something I had written for Intermec back in 1999. I have to say that although the content and the challenges remain much the same, I'm not sure the market has moved on that much. With technology being more affordable and reliable, where does this leave the mobile operators and manufacturers...

 

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