Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.

Is marketing in my DNA?

From a very early age, I have been fascinated by people - cultures to be more accurate. People and beautiful things - art to be exact. And so I grew up with wide eyes in wonder of the potential of the world around me. 

In my very first job I was working in a sales environment. It quickly became clear to that I was more interested in the ‘how and the why’ than closing the sale. Even back then I gravitated towards opportunities where I could put my talents and strengths to work. Understanding what my skills were did not happen overnight, in fact, even today I am learning more about what I am capable of (or not) but, I am open minded and have a positive understanding of my characteristics.

I have a genuine fascination in people and what triggers them to want to both buy and support brands. Marketing is not about selling but humanising an audience of passionate friends who want to do business with and for you.

I believe curiosity to be my super power and I have to know how things work and why. It's a trait that drives me to experiment, try new things, read deeply in fields unrelated to marketing and think beyond the obvious. All of these things I believe make me a better marketer or at least allow me to provide value and depth to what I do. This curiosity helps me understand and interpret data for example so that I can make informed decisions on marketing strategies or everyday tactical stuff.

I am persistent. It's useful to be persistent with anything in life. I won't understand lots of things on the first try and sometimes I fail. None of that matters because I know that if I persist, I'll get where I want to be.

I never stop learning. Every day is a school day. I’m always asking myself ‘How does that work? How could I improve that?’ I’m like a sponge when I meet people, trying to soak up bits of their knowledge. I read voraciously. I attend conferences. I watch people. I like to experiment with new ideas, technologies and people to push me out of my comfort zone, making me more agile, more analytical, more flexible.

I take action without hesitation. I trust my gut on the right thing to do when faced with any business decision, and I don't procrastinate when I know what I need to do. Without action, results can't manifest, and I've found that many people know what they need to do, but have trouble taking action on it. If you can overcome your hesitations and excuses, you'll find that you can be much more productive.

Marketing creativity is what takes ideas to the next level. The creative is the fun part yes, it allows me to think freely and explore new ideas. It is also the hardest part. I know how important it is to develop a full brief and understanding of my desired outcome before I let the creative juices run wild! 

For all of the above I have a great excitement for the future and a passion to excel to be the best at what I am. 

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. The only way to do great work is to love what you do.” Steve Jobs


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