Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.

The Christmas retail market advent calendar

1 fact coming for every day of advent…

Day 1: 1% of shoppers will leave their shopping to Christmas Eve or even Christmas day.

In my own village, Friday marked the beginning of the festive season with the opening of our Christmas pantomime, the turning on of the lights, and the opening of our 1st Christmas market. Oh yes, make no mistake, the carols are playing in store, everywhere is busy and you can’t find a parking for love or money! When do you start your shopping; Christmas Eve?

I found this poll from Link Research.

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