Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.


Will you be helping cyber criminals make £12m this Christmas?

1 fact coming for every day of advent... day 12.

Digital technologies are the great enablers. They have revolutionised the way we live our lives and allowed us to do things we never previously thought possible. Take last week for example; my daughter was resolute to teach me her latest trick; how to insert hyperlinks in to a power point presentation.  She is only 10 years old?  When I was ten years old, VHS did not even exist never mind the internet or mobile telephony. 

We live in exciting times. Because of all this I must admit – I was shocked to read that almost 30% of the UK population take no precautions at all with their financial data online. At what point did technology become so familiar that we grew cavalier to the rife delinquencies of online crime?  Last Christmas, cyber crime amounted to a staggering £12 million from online fraud.  IT security experts are warning shoppers that unless they take precautions thieves will be in for a bumper haul for Christmas 2013.

Check out these top tips on staying protected while shopping online. 

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