1 fact coming for every day of advent... day 13.
CMOs rediscover traditional media
At this time of year, I like to go back and re-read forecasts and predictions for the year just passed in preparation for the year ahead. Back in January I studied the 13 Major Marketing Trends for 2013, a CMO exclusive. Number 13 really stuck out for me - CMOs will rediscover traditional media. At the time there was some scepticism over this – many would argue the days of using traditional media are over.
Traditional media still has an important role to play. You only have to look at the success of this months’ retail Christmas adverts to know this to be true. Within my own predictions I would forecast a more certain integration between social and traditional media to make for a richer more successful experience.