Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.


Legendary marketing fails

1 fact coming for every day of advent... day 15.

15 Marketing Fails
and some critical success factors to watch out for

It is nearly Christmas and I don’t mean to lower the bar here – but click here to watch 15 ghastly marketing mishaps.

Remember the 4D critical success factors for all marketing campaign:

1. Directness -  be clear about the message you want to get across, don’t leave customers wondering what you are trying to say
2. Demographic – knowing who you are talking to in as much detail as possible is fundamental
3. Differentiation – distinguish yourself
4. Detail – check, double check and then go back one more time

The examples you are about to watch have unmistakably ignored all of the above.
Be warned – some of these examples are blinders!  

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