Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.

£17m payout for Asda staff this Christmas

1 fact coming for every day of advent... day 17.

Asda staff have reason to be cheerful this Christmas.

My hat has to go off to Asda on their staff festive package. Each of the 180,000 colleagues will enjoy a £20 Asda gift card with a 20% discount in store, complimentary festive meal and £5 towards a Christmas party.  Alongside this, Asda will offer staff 'Nativity leave' this Christmas, giving parents extra time off to see their children perform in the school play. It’s unpaid and I think that is fair. More of the story here.


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