Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.

18 Christmas jumpers that will send a chill down your spine

1 fact coming for every day of advent... day 18

Today, for number 18, I wanted to share a blog I found which covers flaunting tasteless disasters never be more ho-ho-no. 

Be warned,  the content is somewhat rude but as it is written by a millennial who clearly understands young ‘fashion’ and thus in turn ‘speak’, it wins me over. From ‘Does my Santa look fat in this’ to ‘Where’s its eyes’, this is a pretty good laugh on Tuesday afternoon. More

Think like a marketer – Know you audience.
And if we want to get a little serious, now is the perfect time to reflect that some of us just love these jumpers. Yes, we will wear them into early January and secretly hope they come back in fashion year after year.

It is crucial that you understand who your target audience is and then look at the world from their point of view. You have to have an intimate understanding of the people you are trying to reach in order to motivate them to take action and engage them into your brand.

Before you can understand your audience, you need to work out who they are. The idea is to split the audience into smaller groups and then target your strategy to each group based on their commonalities, i.e. segmentation. Different people respond to different messages, so you should be as specific as possible so that your audience recognises that you are specifically talking to them.

After you have identified and segmented your audience, you need to determine how best to reach each group. Ask yourself the following questions: What does my audience want? What do they care about? What do they dislike?

Only after you find the answers to these questions will you be able to speak to your audience and have them listen and respond. Once you have clearly defined your audience, you must tailor your message to speak to them.

Whatever your style or preference, Christmas jumpers, like all trends, will come and go. In marketing, the foundation remains – know your audience. The power of your brand relies on your ability to focus and craft a message that converts prospects into customers.


Thank you @whisperednothin


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