Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.


Beware of distraction

Forget the ‘information age’, the year of marketing ‘clutter’… surely we are in the era of distraction? With so many channel to market and tools to help us, it can be all too easy to lose our way. The timing of this quote is perfect, thanks to @billy_cox 

Distractions are probably your biggest opponent when it comes to achieving your goals. Most people spend too much time doing “second things” first. They get sidetracked, running here and there, confusing busyness with business. They do a thousand things but they never accomplish much. And when they finally get around to working on their dreams and goals they don’t have enough energy or creativity left for the things that affect their lives the most. If the ‘Main Things” you want to accomplish are only get the leftovers of your life you will never achieve them.  

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