Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.


The advent of Marketers getting smarter?

Come early November, if it's not the Coca Cola advert on television that marks the start of the holiday season, it's surely the Chocolate Advent calendar - or is it?

Used to count down the days in anticipation of Christmas, advent calendars historically took the form of a large rectangular card with "windows": one for each day of December leading up to Christmas Eve.  These "windows" were once used to reveal biblical messages and then moved on to a tasty little chocolate morsels  concealed behind a numbered window.

What is clear for Christmas 2014 is that marketers have very creatively evolved the long loved chocolate advent calendar into an alternative treats - and hooray for the personal choice they offer.

Here are 5 of my Christmas Advent calendar favourite finds:

1. Ranking in at number one - the Ginvent Calendar.

2.  If you are not into chocolate or gin - how about a cheeky Christmas beer tree?

3. Liberty of course offer what is the Rolls Royce of advent calendars.

4. The Benefit advent calendar with a 'candy-coated countdown'

 

5. And finally, dubbed the advent 'lust-have' with a selection of luxurious makeup and skin care products.


This 'home-made' Corona calendar did made me laugh!



Some great references and more information:

http://www.ginfoundry.com/

http://www.bestofbritishbeer.co.uk/beer-gifts/beer-advent.html

http://www.liberty.co.uk/beauty-advent-calendar-2014/article/fcp-content

http://www.cosmopolitan.co.uk/beauty-hair/news/a29772/beauty-advent-calendars-2014/
 

 

 

 

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