For retailers across the country, Valentine’s Day is more than just a little holiday to celebrate love. Consumer spending on Valentine’s Day gifts results in major retail sales and provides a much-needed sales boost following a post-Christmas lull with at least £1.6bn is spent on gifts and treats for the occasion in the UK of which £40.2m is on cards alone.
With this kind of spending, I was interested to look at what retail marketing have come up with to surprise and delight the consumer. Over the festive season, we saw some great innovations around the advent calendar, but what about for Valentines?
When it comes to creativity, Taco Bell are never short. Taco Bell, use Snapchat marketing to capture the hearts of their network with a playful, funny and interactive campaign with a handful of pun-filled suggestions for virtual Valentine’s cards.
The cards could be personalised and was easy to use on a mobile device – just right for their millennial market. In addition to this, Taco Bell gave away cupid’s arrow tattoos via Instagram and other social media channels tied in to a flash sale.
And let’s not forget last Valentines Day (2014), where Not On The High Street asked the nation to share their own love story. With the hashtag #LoveYourStory people could share their love stories with the world - aww!