Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.

Planning for 2015 peak

The Christmas season is the golden quarter for most retailers. This is the quarter that should be best for balance sheets; a successful peak will mean a successful year.

In the past five years, the nature of peak trading has shifted. From changes in delivery fulfilment services, to the use of click-and-collect and most recently the Black Friday bonanza, it's vital that retailers react fast. 

As we enter the golden quarter, the question on retail bosses' lips is: are we ready?

Check out this insight from Retail Week which offers unique insights into:

  • Consumer plans for Christmas spending this year
  • How to improve customer experience
  • The Black Friday phenomenon – will people be spending again this year and who will they be spending with?
  • Top tips: How retailers should prepare for Black Friday

 Download your free guide  


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