Marketing Momentum  Blog

Strategy, behavioural analytics and insight - served with a creative twist.


Love your customers

“Do what you do so well that they will want to see it again and bring their friends.”

 

Today I am reminded of something Walt Disney once said; “Do what you do so well that they will want to see it again and bring their friends.”  With this in mind, here are 3 top tips for ensuring your customers feel appreciated:

 

1.            Always Listen – Hear What Your Customers are Saying

At a time when it’s easy to have a two-way dialogue with your customers, it’s important to truly listen. When you listen, you learn a lot about the customer's needs. Your customers are the lifeblood of your business, and not dealing with the reasonable requests could cause a negative reaction.

 

2.            Follow Through on Your Word – Follow Up on Promises

Following up on your promises helps show the transparency of your business, while helping to build a feeling of trust and dependability. Manage the expectations of your customers to ensure realistic goals are set and can be met. By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.

 

3.            Say “Thank You” – Kindness and Gratitude will Take You Far

Always say “Thank you.” As many as 3/4 customers say they have spent more with a company because of a history of positive experiences. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term.  Craft every thank you sent out from your company to be specific to the customer, relevancy is key.

 

These tips are what some might call old fashioned values. Call it what you like, happy customers who feel valued are more likely to transition into brand advocates, who will ultimately promote your business for free to their friends and networks.

 

blog comments powered by Disqus